Communications & Marketing Manager: FULL TIME, FLORIDA KEYS BASED

The Communications & Marketing Manager will report directly to the CEO with steering and professional guidance from the  Senior Director of Creative Development, working to both shape and further the organization’s strategic goals, helping to craft and support CRF™’s communication strategy, and strategically increasing awareness of CRF™ amongst its target audiences.

 

The Communications & Marketing Manager will collaborate with other members of the CRF™ team to implement outreach and communications strategies for the exposure and promotion of Coral Restoration Foundation™ through multiple communications channels. The Communications and Marketing Manager will directly supervise the staff of the communications department.

 

Applicants must demonstrate exemplary written communications skills, and proven proficiency in creating concise and impactful media content that garners attention. They must have a keen eye for accuracy and attention to detail and be able to communicate scientific concepts in ways that are engaging for diverse audiences.

 

BA or higher degree and five to ten years of related professional experience or an equivalent combination. Must be self-motivated with the ability to work independently and in a team setting. Must have excellent organization and leadership skills. Creativity is a must with attention to detail and the ability to multitask. Flexible days and hours are essential to attend occasional evening or weekend events.

 

Preference will be given to applicants that have experience working with non-profits and a  passion for marine conservation.

 

Job Responsibilities (including, but not limited to):

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COMMUNICATIONS

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• CONTENT CREATION: Ensure preparation, edits, and distribution of CRF™ communications including e-newsletters, social media, e-commerce, advertisements, promotional materials, etc. while adhering to CRF™’s branding guidelines and organizational values

• SOCIAL MEDIA: Build and ensure execution of social media strategy through competitive research, benchmarking, and audience identification: Stay up to date with developments in the social media landscape and respond accordingly; Monitor digital channels for content updates regularly including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Tik Tok; Track and report website and social media metrics in quarterly analytical reports and as needed

• E-NEWSLETTER: Oversee creation and publication of CRF™ weekly Coral Chronicles email; Grow and manage CRF™’s email list utilizing best practices

• OUTREACH: Coordinate, attend, and support outreach as needed including local, state, and  nationwide events; Represent or speak on behalf of CRF™ at public or professional events as requested

• EVENTS: Support CRF™-wide event coordination, marketing, and implementation efforts

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PUBLIC RELATIONS

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• Coordination and implementation of collaborative press events

• Help facilitate day-of production of all media projects, ideally while on CRF™ boats and charter boats

• Represent or speak on behalf of CRF™ at public or professional events as requested

• Coordinate and support CRF™ staff in public speaking and interview engagements

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MEDIA MANAGEMENT

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• Ensure the creation of engaging digital content by participating in CRF Education, Science, and Restoration events, ideally including SCUBA diving and coral restoration-related activities and training

• Assist with generating, managing, cataloging, editing, copyrighting CRF™, and managing third-party usage of CRF™  image and video assets

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MARKETING

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• Design and implement marketing campaigns for all CRF™ Departments

• Proofread and help edit all CRF™ marketing and publicity materials

• Market CRF™ products using Facebook Ads, Google Ads, and earned media marketing to increase sales

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CAUSE-RELATED MARKETING

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• Develop content and help foster relationships with partners, sponsors, influencers, and other collaborators

• Assist Development Team with web-based /community promotional and fundraising campaigns

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BRAND MANAGEMENT

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• Ensure all CRF™ products are designed, produced, and promoted in keeping with the CRF™ brand guide and organizational values

• Assist in determining new product lines including developing designs, and supplier sourcing

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FISCAL & MANAGEMENT RESPONSIBILITIES 

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• • Responsible for the Communications Department budget forecasting, allocation, and reporting 

  • Maintain records, invoices, purchase orders, and receipts for all departmental purchases and submit monthly departmental expense report  

  • Directly supervise the staff of the communications department including regular performance reviews and evaluations.

  • Provide administrative oversight for the Communications Department including but not limited to time off approvals, and new hire processes 

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TRAINING

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• Assist with mentoring and developing staff and interns’ skills and expertise 

 

FOR MORE INFORMATION AND DETAILS ON HOW TO APPLY, CLICK HERE.